UNDER ARMOUR

REBRAND
AMBIENT 1: MUSIC FOR AIRPORTS

ALBUM REDESIGN
I LOVE & HATE INTERNET

EXHIBITION BRANDING
DWEENK F/W 25 COLLECTION
CREANA: CREATE A NATION

BRANDING IDEATION
WE LOVE BASEBALL LEAGUE

REBRAND
REGAFERE POREL

FRAGRANCE BRANDING
EARTH DOESN’T EXIST / TYPEFACE
DOOBY (FIGURE OF ACTION COMPENI DIVISION) MOVIE TEASER

3D MOTION
R BOOK

TYPOGRAPHY
THE CREATION OF DWEENK

CREATIVE DIRECTION BRAND IDENTITY
SCHOOL OF VISUAL ARTS HOODIE

*MERCH CONTEST WINNER 🏆
ELECTRIC LADY MUSIC FESTIVAL

BRANDING LOGO DESIGN CURATION
FROCKET 3D

ANIMATION CHARACTER DESIGN
 CC
DYMTG CAMPAIGN
OAKLEY PRIZM BRAND SPOTS / MOTION
DIPLOMATIC IMMUNITY ALBUM REDESIGN PACKAGING
LIBESKIND ARCHITECTURAL POSTERS
DWEENK NYFW EVENT CHELSEA POP-UP
GEWGER 1.0 SNEAKER
THE RELUCTANT MODERNIST
MARK BRADFORD GALLERY SPACE
9 BOXES / MOTION
CKBC 30th ANNIVERSARY T-SHIRT
COLLAGE WORK



For Your Information dude:


THIS WEBSITE IS
NOT YET FINISHED.
SOME PROJECTS WILL
BE UNABLE TO OPEN.

IT’S GREAT WORK, I KNOW. BUT PLEASE BE
PATIENT! THINK OF ROME

ANY QUESTIONS YOU GOT:
TALK TO ME FRIEND

MITCHELLDDB@GMAIL.COM
718 844 1724
@MEANSTEEL

SSN: 064 82 1952






UNDER ARMOUR REBRAND

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BRANDING / PACKAGING
2025


This new UNDER ARMOUR looks to the future with an open mind. The logo was designed to represent this and the identity, color, apparel to most consumer packaged goods follow.
UA
AMBIENT 1: MUSIC FOR AIRPORTS ALBUM REDESIGN

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BRANDING / PACKAGING
2025


Solely based from only the sound of the album AMBIENT 1: MUSIC FOR AIRPORTS by Brian Eno, the design of the album cover had to be remade in literal interpretation. Not only the sound but the feeling.
COVER REDESIGN
COVER, INNER SLEEVE, SIDE A+B OF VINYL.

CREANA

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SERVICE / BRANDING
11 2024. Simply put, CREANA is a service that generates countries for you. Everything from the identity of the flag to the shape and size of the land is formed to the purchaser’s needs.
“CREANA : EARTH” CAMPAIGN
The name comes from the combination of “create a nation”. Creana.

DESIGN SYSTEM
Box Contents: Documents, Certificate, Control Phone, Unlimited nation flags, Nuke button device.
Allocation of available and occupied lands on CREANA live map.
Documents would fall in suit of this matter, and grow to be more complicated as pages progress. Customization is key for distinction in your very own country.
Standard and Elite kits; main differences being size of land and its region.
Nice lil certificate to hang in your office.
Example of a CREANA document
THE FLAG OF JUBERICA!


From start to finish, CREANA needed to be an international agency that felt exclusive yet friendly in approach.
I knew there had to be that distinctive contrast between outward graphics and the inside of what this was.
Unbearable amounts of boring black and white documentation could at least use some sort of fun on the outside.
Just the thought itself of creating a country; imagine how complicated and lengthy that process would be. 

REGAFERE POREL

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FRAGRANCE BRANDING + CREATION
10 2024  
This fragrance brand can be classified as an industry plant because it emulates everything luxury is about. An encrusted timepiece is forged into the glasswork of the bottle to represent Regafere Porel’s distinctive, hallucinogenic scent that allows one to forget about time.
R+P’s signature scent Seconde

DEVELOPMENT
Made with the use of AI program(s) Adobe Firefly strictly for the rendering of the fragrance bottle. All graphical/branding assets were done without such.

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mnchl design, by Mitchell Kwak
2025, All Rights Reserved.

minchulsy@gmail.com
101 Ludlow St #1408
New York, NY 10002

718 844 1724