UNDER ARMOUR REBRAND

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BRANDING / PACKAGING
2025


This new UNDER ARMOUR looks to the future with an open mind. The logo was designed to represent this and the identity, color, apparel to most consumer packaged goods follow.
UA
AMBIENT 1: MUSIC FOR AIRPORTS ALBUM REDESIGN

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BRANDING / PACKAGING
2025


Solely based from only the sound of the album AMBIENT 1: MUSIC FOR AIRPORTS by Brian Eno, the design of the album cover had to be remade in literal interpretation. Not only the sound but the feeling.
COVER REDESIGN
COVER, INNER SLEEVE, SIDE A+B OF VINYL.

CREANA

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SERVICE / BRANDING
11 2024. Simply put, CREANA is a service that generates countries for you. Everything from the identity of the flag to the shape and size of the land is formed to the purchaser’s needs.
“CREANA : EARTH” CAMPAIGN
The name comes from the combination of “create a nation”. Creana.

DESIGN SYSTEM
Box Contents: Documents, Certificate, Control Phone, Unlimited nation flags, Nuke button device.
Allocation of available and occupied lands on CREANA live map.
Documents would fall in suit of this matter, and grow to be more complicated as pages progress. Customization is key for distinction in your very own country.
Standard and Elite kits; main differences being size of land and its region.
Nice lil certificate to hang in your office.
Example of a CREANA document
THE FLAG OF JUBERICA!


From start to finish, CREANA needed to be an international agency that felt exclusive yet friendly in approach.
I knew there had to be that distinctive contrast between outward graphics and the inside of what this was.
Unbearable amounts of boring black and white documentation could at least use some sort of fun on the outside.
Just the thought itself of creating a country; imagine how complicated and lengthy that process would be. 

REGAFERE POREL

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FRAGRANCE BRANDING + CREATION
10 2024  
This fragrance brand can be classified as an industry plant because it emulates everything luxury is about. An encrusted timepiece is forged into the glasswork of the bottle to represent Regafere Porel’s distinctive, hallucinogenic scent that allows one to forget about time.
R+P’s signature scent Seconde

DEVELOPMENT
Made with the use of AI program(s) Adobe Firefly strictly for the rendering of the fragrance bottle. All graphical/branding assets were done without such.

End 

FROCKET 3D

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3D DESIGN
10 2024
Watch here! A Frocket is quite literally a “frog rocket”. It makes sense to not make sense in this scenario because why should it? An inflated skateboard, barf, laser blasters, etc. are the dreams of Mitchell’s very first go at 3D.
The initial sketch that started it all...
I feel like I’d label it under something like “tokyo toys”.
WE LOVE BASEBALL

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01 2025






DWEENK SEASONS    ACTIVE ARCHIVE    DWEENK.COM

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ALL PIECES FROM:
F/W 22,23,24,25
S/S 23,24,25

SAMPLES INCLUDED


THE CREATION OF DWEENK

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The very first creation was the character doko.



but a brand needs a proper logo. and an identity.



soon enough doko got a body. and friends.soon so



there is no limit to what this can become. it is just the beginning.
dweenk.com        @dweenknewyork

forever dweenk’s greatest brand inspirations.
EARTH DOESN’T EXIST

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PUBLIC ANNOUNCEMENT
09 2024. THE OBJECTIVE: CONVINCE PEOPLE THAT EARTH DOESN’T EXIST.
Well, at least “WITHOUT THEM” it doesn’t. :)
TYPOGRAPHY DEVELOPED— HAS A FIGURINE ASPECT TO EMPHASIZE THE TERM “WITHOUT YOU”.
THE FINAL VIDEO!

DESIGN SYSTEM

THIS WAS AN INCREDIBLE EXPERIENCE AND A FUN WAY TO MAKE DESIGN TANGIBLE. 
OFTENTIMES IT IS LIMITED TO OUR SCREENS BUT GOING TO WASHINGTON SQUARE PARK TO DO THIS
WAS EVEN MORE EYE-OPENING TO HOW NEW YORKERS JUST DON’T CARE. LOL
THE TALL BOYS HELPED A LOT. AND THANKS TO MY LITTLE BROTHER (CAMERAMAN) & WOCKY 

DOOBY

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3D ANIMATION
11 2024. dweenk brand’s “DOKO” is on the path to becoming a polarizing icon in pop culture.
But how was it made? We will go through the mysterious process of how a “doko” is made.
Watch the full movie here!

BEHIND THE DESIGN

THREE OVERNIGHTS SPENT IN THE COMPUTER LAB
TWO CHOP CHEESES, ONE PANINI, FOUR MONSTERS, TWO VITAMIN WATERS
AND THE WILL TO SUCCEED
LOT OF FUN WITH THIS PROJECT, IT BEING MY SECOND EXPERIENCE WITH
CINEMA 4D AND OVERALL JUST 3D IN GENERAL. 




mnchl design, by Mitchell Kwak
2025, All Rights Reserved.

minchulsy@gmail.com
101 Ludlow St #1408
New York, NY 10002

718 844 1724